Don Broco

As one of my pieces into research into similar products, I have decided to look at a four piece, alternative rock-band known as 'Don Broco'. They formed in Bedford in 2008 and the bands debut album 'Priorities' was released in August 2012. The band originally formed in University where they played their first gigs at socials and in pubs and clubs, playing in similar locations to 'The Method'. This year, Don Broco have performed at the O2 Academy in Oxford, something which 'The Method' have also previously done.

I have chosen to look at just one of their music videos- 'Whole Truth'. Whilst researching this band, I found it interesting that 'Don Broco' themselves have directed a few of their own videos, specifically the one I have chosen to look at. I found this interesting as 'The Method' (the band in my music video) have been having some directive input on my own music video.

From previous audience research, it has become clear that audiences are keen to see the band in a video, as well as a narrative or story line to follow. 'Whole truth' uses both of these conventions, and this is something I am looking to do in my own music video.

From watching this video, I liked the close-up shots used of the band members whilst also showing the band as a whole. This appealed to me as it introduces the band separately, almost like you are being introduced to different characters yet it also takes you back, making it clear that they are a group. I also liked how the frames switched between the band and the story line, making a clear link between the both of them. 

Both of the things I have picked out have really appealed to me, and I shall be looking to take this ideas further and try and develop them into my own music video. Below is the link to 'Whole Truth' so you can check it out for yourselves and see what you think about what I picked out!